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I don’t want to fight too hard! Emitt Smith rejects the “look at me” attitude

Feb 12, 2024 #Emitt Smith

Here we call it “#53Brand”. Looks like Emmitt Smith got the memo.

The Dallas Cowboys legend and quarterback who won the last three Super Bowl titles (almost 30 years ago) was touring Las Vegas during Super Bowl week, and Jerry Jones set the entire organization on fire. . …taking the concept of “#53Brands”.

“No one wants to fight hard anymore,” Smith said in an interview.

What is this generation of cowboys doing instead? “Oh, we’re cowboys.”

Emmit said wittily. “Tell me how good I am. Check out my Instagram posts. Would you like to see me on my podcast? i do them all I am everything! “… “Without doing anything.”Of course, that’s what we’ve been saying for years.

Dallas’ marketing approach as an organization has now been relegated to the locker room, where celebrities are considered “brands.””Everybody does nothing and gets a pat on the back,” Smith said. “They live in the past, not what’s happening now.

Smith said he was surprised team owner Jerry Jones didn’t fire coach Mike McCarthy after the Cowboys lost 48-32 to the Green Bay Packers. It made me wonder if Jones’ “mission” actually has anything to do with the Super Bowl.

He worries that the current generation of Team America members will seem rude to those who came before them. Emmitt: “I knew one thing when I joined the Cowboys. I knew I couldn’t let Tony Dorsett go. I knew I couldn’t be down with running back Robert New house.

From Calvin Hill. His… „Bullet” Bob Hayes. … I knew I couldn’t let Captain Return (Roger Staubach) down. Ed “Too Big” Jones. “I loved them as cowboys when I was a kid, so I embraced the history of who we are.”And now?

“I’m tired of being sold what a cowboy can be,” he said. “I’m tired. I’m tired because I’m more interested in who the real cowboys are.

And who are we and who have we really been?

I’m there. …this “brother”… “This product installed on the football field (during the playoffs) does not match the mystique, respectability and brand of the Dallas Cowboys. This is not a true representation of the brand. Now Jerry understands these words. It’s a brand, right? ‘star’…”

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