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New Anthem: Saweetie, P-Lo and 49ers collaborate to drop new anthem “ Do It For The Bay”

Jan 19, 2024 #49ers, #P-Lo, #Saweetie

Ahead of the San Francisco 49ers playoffs, Saweetie and P-Lo release their new song “Do It For The Bay”, created in collaboration with the San Francisco 49ers.

The San Francisco 49ers are proud to partner with Bay Area artists Saweetie and P-Lo, whose careers have gained national recognition while maintaining a strong connection to their community.

“We are grateful to legendary Bay Area and 49ers artists Faithful, Saweetie and P-Lo for creating a song that celebrates our team and gives The Faithful a new song for their game soundtracks,” said Allie Dicken, senior director of brand marketing for the San Francisco 49ers.

“We are fortunate to be located in a region thriving in terms of talent, diversity and innovation and we are pleased that Saweetie and P-Lo were able to capture these values in this new anthem from The Bay.”

Santa Clara native and Grammy nominee Saweetie said, “I’m excited to share our new 49ers single to get the team and The Faithful excited for this playoff run!

I want to thank the 49ers organization for this opportunity. Congratulations to P-Lo for what he is doing.


I love that we were able to work together and create something that’s so Bay-triotic, as P-Lo would say.”

Bay Area rapper, producer and patron of local sports teams, P-Lo, said: “Thank you so much to the 49ers for their dedication to bridging Bay Area sports and culture.

I wanted to release music with Saweetie and with both, die hard.” 49ers fans, this is a great opportunity for us to come together and show our pride in The Bay.”

The song features tributes to the 49ers and Faithful and serves as a new rallying cry for the region at an important time for the organization.

Additionally, P-Lo’s outfit for the music video was provided entirely by Levi’s®, a nod to the 49ers’ home at Levi’s® Stadium.

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