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Highlight Players as Cultural Icons: Clark and her peers aren’t

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  • Missed Connections: How the WNBA Failed to Leverage Caitlin Clark and Taylor Swift’s Cultural Moment

Missed Connections: How the WNBA Failed to Leverage Caitlin Clark and Taylor Swift’s Cultural Moment

The missed opportunity by the WNBA to market Caitlin Clark and Taylor Swift’s recent interaction at a Chiefs game highlights both a strategic and cultural gap in the league’s approach…