NASCAR Growth and Engagement Advisor and New Orleans Saints running back Alvin Kamara dominated the Dallas Cowboys defense on Sunday afternoon.
In 2021, NASCAR appointed Kamara as its first Growth and Engagement Advisor—often referred to by Kamara as the “Chief Engagement Officer.” This came shortly after his Louisiana-based juice and smoothie business, The Big Squeezy, sponsored Ryan Vargas’ car during an Xfinity Series race at Daytona International Speedway’s road course.
Kamara’s interest in NASCAR grew significantly in 2020, largely spurred by his longtime friend Bubba Wallace and other drivers becoming involved in racial justice efforts. These included the banning of the Confederate flag at NASCAR events and Wallace driving a “Black Lives Matter” car in a Cup Series race at Martinsville Speedway.
Despite legal troubles stemming from an incident at a Las Vegas nightclub in early 2022, Kamara has remained a key figure within NASCAR, with his responsibilities expanding over the years. His role as the Saints’ running back has also grown in importance.
While the NASCAR Cup Series was running its playoff race at Watkins Glen International on Sunday, Kamara was busy dismantling the Dallas Cowboys at AT&T Stadium in Arlington, Texas. Kamara scored four touchdowns and racked up 180 total yards in a 44-19 win over the Cowboys, who were favored by 6.5 points.
Kamara single-handedly outscored the Cowboys, rushing for 115 yards on 20 carries and catching two passes for 65 yards. He found the end zone three times on the ground and once via a pass from quarterback Derek Carr.
In his last game against a Mike Zimmer-led defense in December 2020, Kamara tallied 172 yards and six touchdowns against the Minnesota Vikings.
The Cowboys, touted as Super Bowl contenders this season, made minimal roster changes during the offseason.
Their 16-game home winning streak was snapped by the Saints, a team that has struggled to reach the postseason since Drew Brees retired. Kamara’s performance was a stark reminder that the Cowboys’ hopes of a dominant season may need to be reevaluated.
