Denver is a logical and exciting candidate for WNBA expansion, given its existing basketball culture, strong sports market, and progressive demographics that align with the league’s growing fan base. However, the potential introduction of a WNBA team in Denver presents an interesting dynamic, especially since it wouldn’t be affiliated with the Nuggets or Kroenke Sports & Entertainment (KSE).
Relationship Between the New Team and the Nuggets
Unlike many WNBA teams that share ownership or strong partnerships with their NBA counterparts (e.g., the Indiana Fever and Pacers or the New York Liberty and Nets under Joe Tsai), Denver’s prospective franchise appears to be charting an independent path. The bid, led by Ashley Dimond, includes plans for its own arena, which means the team wouldn’t necessarily play at Ball Arena, the home of the Nuggets and Avalanche.
This separation could have pros and cons. Without direct Kroenke involvement, the new team would have the freedom to operate independently and establish its brand identity without being overshadowed by the Nuggets. However, it could also miss out on the built-in marketing, financial, and logistical support that an NBA-WNBA partnership provides.
Challenges and Opportunities
Arena Considerations: If the team builds a new arena rather than sharing Ball Arena, it could create a unique home-court advantage but may also present financial hurdles. Many WNBA teams use NBA arenas to cut costs.
Market Viability: Denver has a passionate basketball fanbase, and the Nuggets’ recent championship run has only strengthened local interest in the sport. A new team could tap into that enthusiasm, but it would need strong local engagement and marketing.
Sponsorship & Investment: Without KSE’s backing, the new ownership group will need robust corporate sponsorships and media deals to ensure financial sustainability.
Final Takeaway
Denver seems like a great fit for WNBA expansion, but the lack of direct Nuggets involvement means it won’t have the same built-in advantages as other NBA-affiliated teams. If Dimond’s group successfully secures an arena and builds strong local support, the franchise could thrive, but it will face more logistical and financial hurdles than a team backed by an NBA ownership group.
