The eagerly awaited NASCAR 2025 season is almost approaching. Teasers and promotional materials have already begun to appear with fewer than 50 days to go. Fans are talking about the Amazon Prime promo, which is the main one that everyone has been anticipating. The two cable giants, NBC and Fox, have begun showing off part of the coverage promos.
Amazon has the rights to show five exclusive races as well as all race practice and qualifying until June as part of the $7.7 billion NASCAR broadcasting agreement. Amazon will be able to stream NASCAR worldwide under this new agreement. However, it doesn’t end there; there have been discussions about providing free, parallel coverage on Twitch.
Given that NASCAR’s viewership has been declining over the years, this adjustment is welcome. The sport has seen a sharp decline in viewership over the past two years, from an average of 5.1 million in 2015. Amazon is doing what they do best, and the excitement is growing as the contract is about to go into effect next season.
Amazon recently gave fans a sneak peek at the first-ever NASCAR X Amazon promo during NFL’s Thursday Night Football coverage, igniting their excitement for the next season. Amazon has now revealed its first-ever preview of the NASCAR page on the Prime app, adding to the excitement.
Amazon recently gave fans a sneak peek at the first-ever NASCAR X Amazon promo during NFL’s Thursday Night Football coverage, igniting their excitement for the next season. Amazon has now revealed its first-ever preview of the NASCAR page on the Prime app, adding to the excitement.
There is now a unique NASCAR tab under the Sports section that directs viewers to the NASCAR schedule and stream setup. Driver profiles are included with all of this. Images of each track are displayed on the page, along with the times and dates they are scheduled for. Supporters are uniting behind Amazon’s high-quality work thanks to the Prime UI.
What specifically are fans anticipating?
Now that the production has changed, fans are eagerly anticipating a completely new manner to view the races. Based on their track record, Amazon has completely changed the way that consumers watch sports.
At least on Reddit, the excitement is quite apparent. One admirer commented, “This gives me hope.” The initial look at what NASCAR’s streaming experience will look like has been warmly welcomed. Fans of NASCAR had been dissatisfied with FOX and NBC’s drab cable programming for years. Many fans consider their coverage to be outdated and uncreative.
“I can’t wait for Amazon to deliver a better product than Fox ever did and for people to complain because it’s not on cable,” said one fan, who was obviously annoyed by the cable programming. The absence of enough technology infrastructure to serve the streaming-based audience was one recurring theme in the fan responses.
The lack of resources to watch older races in a high-quality user interface has previously been a subject of complaints from many fans. The fans are happy that Amazon has taken the initiative to address some of these problems. “I also appreciate the layout; this is how I envisioned the NASCAR Classics website would look if it were an app.
The feed quality and frame rate are two more significant changes that many fans are anticipating. Motorsports at 60–120 frames per second is a completely different matter. The finest possible viewing experience is offered by the fluid motions free of motion blur and skipped frames. The supporters are also aware of that.
“I’m looking forward to how good it’ll look in 4K,” one admirer said. One person commented, “If it’s anything like Thursday Night Football, it’ll look glorious,” while another said, “I’d love for 1080p 120.” Many internet viewers were nevertheless angry that NASCAR waited so long to enter the streaming sphere, even if many welcomed the new step. They have lost a lot of money and confused a lot of people with their insistence on continuing to broadcast on television.
When one fan stated, “90% of NASCAR fans will be dead of old age before they drop their beloved TV contracts,” it was clear how frustrated they were. It’s the dumbest thing ever. Long ago, they ought to have been fully streaming. “Prime alone has about three times as many subscriptions as all of traditional cable, Hulu TV, and YouTube TV combined, and NASCAR’s all like ‘Oh, we can only get 1.5 million people to watch every week, what’s going on?!'” was a brilliant comment from another fan.
Despite their late arrival, these developments and the streaming revolution are still relevant to NASCAR. Ben Kennedy is waiting to play his cards correctly in order to restore the sport to its former glory and level of popularity to enjoy two decades ago. And fans are keen to see, where he takes the sport with his fresh approach to broadcasting.
