Samsung is now a NASCAR Technology Partner and will provide cutting-edge digital displays to elevate the NASCAR fan experience, racing operations and enterprise processes. The multi-year partnership will begin with the introduction of Samsung’s industry-leading displays and monitors for NASCAR Productions’ newly launched remote race control room. Housed in NASCAR’s 58,000 square-foot production facility in Concord, N.C., the state-of-the-art control room features Samsung’s The Wall as its centerpiece, allowing officials to review comprehensive, real-time video, audio and data from the track and remotely officiate races. The installation of The Wall spans an astounding 32 feet wide and nine feet high.
Setting the standard for remote race management
With the use of the new control center, NASCAR will be able to officiate major races around the country remotely with accuracy and data-driven precision. During races, up to 24 officials in the room will use The Wall as their primary screen to examine replays using the SBG Sports Software system, capable of aggregating up to 200 camera angles, all driver audio and voice-to-text transcription of team radio messages. Remote authorities will be able to make decisions about penalties and race outcomes with confidence thanks to the Wall’s lifelike visual quality, which will provide the most detailed footage and data.
“From the first lap to the last stretch, our indoor LED displays and monitors will help NASCAR fuel a new era of race-day precision,” stated David Phelps, Head of the Display Division at Samsung Electronics America. “Offering a level of visibility that exceeds what they could see on-site at the track, officials will experience unparalleled clarity and insight into every moment of each race thanks to superior visuals and real-time data.” This is just the beginning of our cooperation as we help to create the future of motorsports.”
Advancing connectivity between the track and control room
In order to communicate with their counterparts at the track, authorities in Concord, North Carolina, will be completely engrossed in the racing action through live feeds and intercom connections. As drivers complete laps and pit stops, the officials can monitor information in real time on the Wall’s large-scale display. Onboard cameras, Engine Control Units (ECUs), optical tracking cameras, Pit Road Officiating (PRO) systems, and official cameras stationed at the pit, start and finish lines, restart zones, and other strategic spots will all display data on the screen. To collect and examine data, officials will use a variety of Samsung monitors, including 25 models of the 27-inch ViewFinity S6 high-resolution display and seven types of of the 49-inch Odyssey G9 monitor. The ultra-wide, curved Odyssey G9 monitors offer extensive screen real estate for officials to simultaneously view and assess multiple data sources, enhancing their ability to efficiently support track operations.
Steve Stum, NASCAR Vice President of Operations and Technical Production, stated, “Remote Race Control will give NASCAR officials unparalleled views of more than 200 camera angles with multiple data points from every car that were previously not available. It will also allow us to make competition calls faster and more accurately than ever before to ultimately help improve the product.” The remote race control room will be fully operational and fired up to support the 2025 NASCAR Cup Series, which begins on Sunday, February 2 with the Cook Out Clash at Bowman Gray Stadium.
