When discussing the most loyal fan bases in the NFL, Detroit Lions fans are often among the first mentioned. Despite a long history of frustration and disappointment, Lions fans have remained steadfast in their support, and that loyalty has finally paid off with the team emerging as one of the league’s best since 2023.
However, that loyalty is now coming at a steep cost. Season-ticket holders were recently hit with renewal forms showing an average price increase of 24% for next season, marking the second consecutive year of significant hikes. Over the past two years, some fans are now facing a total price increase exceeding 100%, factoring in the anticipated 2025 adjustments.
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These price hikes are unfortunately common for successful teams. Historically, the Lions have had some of the cheapest tickets in the NFL, but their recent rise has brought higher demand—and with it, much higher prices.
Unsurprisingly, many fans are feeling shocked and frustrated, with some even questioning if they can continue as season-ticket holders.
“Well, good job, Lions,” one fan wrote. “Way to drive away LOYAL season ticket holders. Two good years, and you double the ticket prices. Embarrassing.”
“Wow. My season tickets went up 65% for next year. Unreal,” said another. “Honestly, not sure I can afford these hikes every season. Last year wasn’t too bad, but this is too much. Bummer.”
“I’ve been sitting in these seats for 22 of my 24 years as a Lions ‘loyalty’ member,” added a third. “And I use that term loosely because the loyalty only goes one way—from fans to the team.
“After 25 years of terrible football, never missing a game, paying 3-5% annual increases, $14.52 for a beer, $50-$75 for parking, and buying merch year after year, this is how they show their appreciation. Last year, my section’s prices went up 57% because they wanted to ‘get in line with the NFL.’ And now, they hit us with another 41% increase.”
Concerns Over Ford Field Atmosphere
Jeremy Reisman of Pride of Detroit has highlighted a potential downside to these sharp increases, noting that they might already be affecting the home crowd atmosphere at Ford Field.
“I’ve mentioned this before, but Ford Field doesn’t feel as loud as it was last year,” Reisman said. “Maybe it was just a unique moment in time, maybe it’s the ticket price hikes, or maybe it’s my imagination. But I’m concerned we’re losing the edge that made Ford Field special.”
This situation reflects the harsh business realities of the NFL, which often leave the most dedicated fans feeling overlooked. What’s worse is that the Lions and the league are unlikely to face backlash significant enough to halt future increases. For many fans, it’s an unfortunate and frustrating trend that shows no signs of slowing down.
