On day one of this week‘s Cup race (Sunday), during pre-race festivities, adjectives like ‘sketchy‘, ‘edgy‘, and ‘out-of-control‘ were used to describe racing at Michigan Speedway. On day two (Monday), those words and phrases seemed a bit prophetic, as there were wild wrecks and upside-down cars. Of course, you don‘t need anything to alert you ahead of time to commercials during the broadcast, as they will always appear. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week‘s breakdown.
Race and Commercial Breakdown of the 2024 Firekeepers Casino 400
Sunday:
Start time to record race/commercial periods: 2:18 PM
Stop time for rain: 2:40 PM
Restart time: 4:48 PM
Stop time for rain: 5:45 PM
Monday:
Start time: 11:00 AM
End time to record race/commercial periods: 1:14 PM
Total minutes of complete race broadcast: 213
Minutes of race broadcast: 186
Minutes of traditional commercials: 27
Minutes of side-by-side commercials: 13
Total number of commercials: 77
Total number of companies or entities advertised: 48
Total number of traditional commercials (not split-screen): 62
Total number of companies or entities advertised: 39
Total number of ‘Side-by-Side‘ commercials during the broadcast (split-screen): 15
Total number of companies or entities advertised: 23
Number of times USA utilized ‘Side-by-Side‘ commercials during the broadcast: 6
Companies seen the most in commercials during this broadcast: Toyota (7 times); Ashley Furniture (6 times); Bank of America (5 times); Xfinity (5 times)
See much more at CawsNJaws.
