The NASCAR Vice President Reveals The Great Loss Of ‘300,000’ Following Refusal To Give In To ‘Time’ Demand by Racing…
NASCAR and Mother Nature once again traveled to Michigan. from ARCA.
On Friday there will be qualifying for the 17 hour red flag in the cup race, rain will be the flavor of the weekend. There is almost no rain in the North in August. But when the National Weather Service predicted a 72-82% chance of rain affecting outdoor activities, NASCAR had to consider its scheduling options.
Now, for a sport that caters to multiple stakeholders at a single event, a reschedule does not come as easily as Tyler Reddick made his rain-delayed win look this past Monday. However, to address widespread calls from fans for earlier race start times, NASCAR’s Chief Revenue Officer, Brian Herbst, appeared on DJD: Reloaded and explained why the sanctioning body remains committed to their 3 P.M. start times.
NASCAR explains how rain delays affect viewership and who calls the shots
Rain delays have affected NASCAR races for decades in many shapes and forms. This season alone, showers have altered the course of events at the Clash, the Coca-Cola 600, and the All-Star Race at North Wilkesboro, just to name a few occasions.
It looks like the rain will follow a busy NASCAR weekend with some hidden agendas. The Firekeepers Casino 400 has been affected by bad weather more than once since it was first published under the banner “Yankee 400” in 1969. But this year, it caused a stir after the cancellation of activities and rainy weather conditions persisted for 3 years.
Start time in the early evening. 2 hours on Sunday. According to Sports Media Watch, the race went 51 races with 2.11 million viewers between 4:56 p.m. and 5:41 p.m., before rain descends on MIS, delaying service until 11 a.m. ET Monday. Early times saw the likes of Denny Hamlin, Kyle Larson, Dale Earnhardt Jr. and other members of the NASCAR community to assess the impact of the changes.
Many have debated whether or not NASCAR will ever implement earlier start times in future events. However, in a conversation with Carla Gebhart on DJD: Reloaded, Brian Herbst explained the case, saying, “When it comes to conversations like this, there are no absolute answers. we are the best we can do in situations that are not the same as all the different situations.
The fans watching at home, this is the drivers,” continued Herbst, explaining i the bigger picture of the big companies involved in these decisions we have, market by market, or you start, you’re talking about six to the. seven or eight different sets of stakeholders.
OEMs, sponsor partners that we take into consideration whenever we make a call like that.” In reality, this reasoning by NASCAR’s Chief Media & Revenue Officer reveals the nuts and bolts of the broader reality of most decisions made by the sanctioning body. But most believe the latter is catering to a few very important groups from that collective””specifically, the sponsors and the broadcast partners.
Although the sport could use all the sponsors that approach it, with the mass exodus of backers we’ve seen in recent times, the primary broadcast partners FOX & NBC have been long under fire.
This past weekend, the wider NASCAR community had a bone to pick with the postponement of the race till Monday, instead of running it out fully or with fewer laps on Sunday. Some, like 2021 Cup champ Kyle Larson reminisced about the 1 p.m. start from his rookie season. As for Brian Herbst, he explains that “the rule of thumb that we (NASCAR) use, for every hour that we start later, that’s an extra 5% in viewership.
So if we start at 3 PM versus 1 PM, that’s about 10%. So 5% an hour, 10% for those two hours. For a race that we’re running at 3 PM that draws an average of 3 million viewers, we would expect that race to draw 2.7 million viewers if we ran it at 1 PM, blended across different kind of averages.” In short, “you’re looking at giving up 300,000 viewers or so if you run a little bit earlier versus later.”
Others, like Dale Jr., argue that NASCAR and their coverage partners do not wish to meddle with that slot since it serves the numerically stronger audiences of the NFL. Conversely, a notable few talk about the on-track numbers, which assumedly declined at MIS after the race’s postponement to the following day.
But with all these stars stepping up to support the podium and their thoughts on the cause, NASCAR seems to be moving forward. And it all starts with split-screen ads in select races throughout the rest of NBC’s broadcast schedule for 2024. It’s still a battle between fans and sports.
As Denny Hamlin previously said on his podcast, “Man, we (NASCAR) have been chasing ratings for a long time. It seems like we’re on different networks and we’re running different, and we’re done. start time.” Followed by…” Finally, the leaders attracted supporters. Although Hamlin himself admitted that as a team owner at 23XI Racing, “we are very supportive.” This is not surprising, because the match is not weak. Men’s sports though.
It doesn’t sound elitist, but only a few people who are rich or lucky enough to be lucky enough to become professional race car drivers. Under the current plan, race teams continue to compete for a fair share of the $7.7 billion in media rights, giving NASCAR’s broadcast rights to four partners, rather than two, or six networks. is in the mix.
This small development will undoubtedly affect the regulatory decisions for the 2025 period to be announced. In addition, Herbst also said that he is “open” to a very interesting project. But with the way NASCAR is going, the hope for unity from all stakeholders and the forces of nature involved may be the way forward.
But NBC Sports recently reported an exciting development to tackle the growing problem of depression that is taking some of the power away from the people. Due to concerns about excessive commercial interruptions, the next three Superspeedway races at Daytona, Atlanta and then Talladega will not feature full-screen advertising in hopes of improving balance and excitement of watching NASCAR at home.
Apparently, this is a pilot episode, and FOX will keep it in 2025 as a mystery. With each passing day, the sport and its fans find new ways to antagonize each other. One thing is clear: “The fans talk, NASCAR listens.” Sometimes the interests and opinions of stakeholders help the management team to make decisions.
At other times, actions and thoughts can have a negative impact on the nature of motor racing. Either way, cable finds balance in the chaotic and incredibly exciting world of NASCAR racing.
