On race days (pun intended) and outside of racing, NASCAR legend Dale Earnhardt Jr. already wears several hats. However, he recently added a significant ambassadorship to his extensive number of positions and designations. Earnhardt was named a new ambassador to the venerable Hard Rock International brand on Wednesday. Keith Sheldon, President of Entertainment and Brand at Hard Rock, said in a statement that he is excited to have Earnhardt join the team in a collaboration that will involve “new menu items, apparel, and more.”
According to Sports Illustrated, Sheldon stated, “Hard Rock is honored to have Dale Earnhardt Jr. as part of our team as a leader consistently delivering entertaining experiences across live music, gaming, and sports to guests.” “With exciting new menu items, clothing, and more, we will work together to celebrate the spirit of car racing at our properties around the world.” In an interview with Sports Illustrated, Earnhardt described Hard Rock as a “fun brand” and said he has loved working with them on several projects and is eager to continue the partnership. “It’s an entertaining brand. I personally like it, and I was thrilled to form this collaboration,” Earnhardt stated.
They are interested in collaborating with me on some of our projects, such as our High Rock Vodka, therefore I’m thrilled to have them as a partner. In addition to helping me achieve my personal objectives and aspirations, they are aware of some of the things I’m working on in my personal life, and we also fulfill many of their own brand-related needs.” Hard Rock was the first to express interest in collaborating with him. “Well, they reached out and wondered if we wanted to work together on a partnership,” Earnhardt explained.
“You mean they’ve been around forever? Additionally, they have fluctuated over time. We’ve been talking to them about doing something together for what seems like a year now because they’re in this stage where their brand is surrounded by a lot of exciting new energy.” Get huge discounts on computers, patio sets, cookware, furniture, and household necessities. Sports Illustrated claims that on NASCAR race days, the brand relationship will include some of Earnhardt’s favorite exclusive food items. A special clothing line with Dale Jr.’s logo will also be offered at Hard Rock’s “Rock Shop.” Dale Jr. got a good bargain.
