After adding a car to their lineup for the upcoming season, 23XI will have three full-time cars competing in the Cup Series in 2025. Riley Herbst drives the No. 35, Tyler Reddick drives the No. 45, and Bubba Wallace drives the No. 23. However, it has already been confirmed that one of those vehicles will seem somewhat different at a few events this year. According to a 23XI announcement, “Robinhood has joined the team as an official partner, as announced today by 23XI Racing.” “As a leading financial services platform that has democratized access to the markets for millions of investors, Robinhood enables customers to take control of their finances, putting them in the driver’s seat of their financial futures.” At certain events in the NASCAR Cup Series races this season, Bubba Wallace and 23XI development driver Corey Heim will pilot Robinhood-branded cars.
Additionally, Wallace and Heim’s uniforms and team gear will have the Robinhood logo for the rest of the season. 23XI announces a new collaboration. “We’re excited to welcome Robinhood to 23XI and look forward to introducing another new brand to NASCAR,” said Steve Lauletta, team president of 23XI, in the official release confirming the transaction. “As Robinhood continues to expand their presence in sports, we’re proud to partner with them and look forward to bringing the intensity of NASCAR racing to their growing customer base.” “Our team continues to do a great job of partnering with exciting brands that share our values and believe in us,” Wallace, who drives the No. 23 car, said elsewhere. “Robinhood’s commitment to financial accessibility and literacy is important for so many people, and I look forward to representing them on track this season.”
