Grizzly Nicotine Pouches and Kaulig Racing announced on Monday that they will be expanding their 2025 agreement, adding four more races to their major sponsorship schedule with the race team. Grizzly will be used on the No. 16 Chevrolet driven by AJ Allmendinger in four NASCAR Cup Series races this season, in addition to the nine races of primary sponsorship that were previously confirmed for Ty Dillon and the No. 10 Kaulig Racing squad.
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This weekend, Allmendinger will begin his four-race run in the green and black Grizzly-sponsored vehicle at Bristol Motor Speedway’s Food City 500.
At Talladega Superspeedway on April 27, Indianapolis Motor Speedway on July 27, and Watkins Glen International on August 10, Grizzly will make his comeback to the No. 16 Chevrolet. The company seized the chance to further its relationship with Kaulig Racing. American Snuff Company LLC is a subsidiary of the R.J. Reynolds Tobacco Co., which was the NASCAR Cup Series’ entitlement sponsorship partner from 1971 to 2003. According to Brent Trader, Senior Director, Brand Marketing at American Snuff Company, “we did not hesitate for a second when we got the chance to further our partnership with Kaulig Racing and now AJ [Allmendinger].” “We are quite pleased with our partnership with Kaulig Racing and the entire No. 10 team. We felt like this was a great opportunity for us to get even more exposure for the brand with adult consumers who love NASCAR as much as we do.
The No. 10 Chevrolet will make a comeback at Texas Motor Speedway (May 4), North Wilkesboro Speedway (May 18), Charlotte Motor Speedway (May 25), Nashville Superspeedway (June 1), Darlington Raceway (August 31), Bristol Motor Speedway (September 13), Talladega Superspeedway (October 19), and Martinsville Speedway (October 26). Grizzly was Ty Dillon’s main sponsor at the season-opening Daytona 500. The 2025 NASCAR Cup Series season has gotten off to a strong start for the Kaulig Racing teammates. Allmendinger is ranked 16th in the NASCAR Cup Series championship standings after the first eight races of the season, while Dillon is ranked 25th.
