Liverpool signs a new partnership with Google as a confirmed multi-year plan
Liverpool Football Club have announced a new multi-year deal with US tech giant Google
Liverpool have announced a new multi-year deal with US tech giant Google, which aims to improve the experience of fans following the men’s and women’s teams using AI-powered technology.
Google Pixel will work with parts of Jurgen Klopp and Matt Beard to create exclusive content with the aim of inspiring more girls and women to join the game.
In the first initiative, the Liverpool women’s team will be the focus of exclusive behind-the-scenes coverage ahead of the upcoming Women’s Super League season.
Speaking about the deal, which will focus on cameras powered by Google’s AI to enhance fans’ viewing experience at home, Liverpool commercial director Ben Latty said: “We are incredibly proud to announce this partnership between Liverpool FC and Google Pixel. announce. .
“At Liverpool it is important to us not only to work with the biggest and most exciting brands, but also that the brands we work with allow us to offer something of real value to our fans.
“We look forward to seeing how we will work together during this partnership to bring fans of our men’s and women’s teams exclusive content and experiences that will bring them closer to the game they love.”
Meanwhile, Google has expressed enthusiasm for the partnership with the Reds, which it hopes will continue to make football “more accessible” and “fairer” for all fans.
“We are delighted to be partnering with Liverpool Football Club,” added Eileen Mannion, Vice President of Marketing at Google UK.
“As the Official Mobile Partner, Pixel will leverage its legendary AI-powered camera to enhance the gaming experience, bring fans closer to the game they love, and help them capture all the excitement of football.”
“We will also work with Liverpool to close the visibility gap for women’s football, in line with our commitment to make football more accessible and equal for all fans.”
Under the terms of the agreement, Liverpool will support Pixel FC – a leading group of dedicated creators and presenters of women’s football content – with exclusive access, training, equipment and investment.